This article has been provided by the team at Nestle
On International Coffee Day, we support the local communities like Gympie who proudly roast & blend NESCAFÉ BLEND 43. Particularly in the midst of COVID lockdowns, research has shown that more Australian consumers are ever more wanting to support local.
In July of 2019, 44% of consumers said they try to buy locally grown food, and this rose to 48% after the December 2019 bushfires. With the COVID-19 crisis, now 52% of Australian consumers are trying to buy locally grown food*.
With NESCAFÉ BLEND 43 being roasted & blended right in our backyard in regional Queensland, we’re proud to be supporting local communities like Gympie. Learn more about NESCAFÉ BLEND 43’s local story here at www.nescafe.com/au/made-in-australia
Moreover, with health and wellness often top of mind for today’s customer, it’s likely you may get questions about the coffee you serve. NESCAFÉ is here to bust some common myths about one of the most consumed beverages in the world. Like the fact that soluble coffee is 100% PURE COFFEE BEANS, with no additives or preservatives! Learn more coffee myths & realities here at www.nestleprofessional.com.au/nutrition/busting-myths-coffee
* MINTEL: “Australian consumers trying to buy local most of the time” | Dynata/Mintel July 2019, December 2019, July 2020 (1000 AU internet respondents aged 18+)
by InSeason Team 
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