As the warmer months arrive, it’s the perfect moment for you to breathe new life into your dessert menu, as summer brings an abundance of fresh ingredients and vibrant flavours. We’ll run you through how you can design the perfect spring and summer menu that will get your customers excited.
With the Aussie heat, consumer research tells us that customers demand lighter, brighter flavours over your winter treats such as chocolate and caramel. With the change in season, there is no better time to begin incorporating lighter flavours and textures into your dessert menu. Our Innovation Manager, Nikkie Kyte says ‘Your summer dessert menu should feature citrus, berries, and lighter cakes and cheesecakes- think lemon meringue tarts, passionfruit cheesecakes and your timeless pavlova.’ Our newest creation, Grandma’s Lemon Loaf is the perfect addition to your summer menu, featuring a classic light lemon loaf, topped with tangy lemon glaze icing and delicate rose petals.
As they say we eat with our eyes, so presentation is essential to drawing customers into purchasing desserts. Think about how you can elevate your cake cabinet or menu so it’s unmissable to customers. Summer is all about fresh and lighter flavours, so make sure your cake cabinet has a great spread of flavours, textures and colours. We too often see cake cabinets with an overload of chocolate and caramel. We always recommend you split your cabinet with at least 3 product formats (e.g. cakes, slices, and tarts) for variety, and make sure you have at least 3 different flavour profiles. For the perfect summer presentation on plate, consider topping your desserts with fresh berries, passionfruit coulis or fresh edible flowers.
It’s no secret, consumer spending is down, and customers often tighten their purse strings around the holiday season. So, how do we get customers in the door and spending money?
These seasonal treats often build anticipation and drive customer interest, encouraging repeat visits to your venue. Some great examples of our seasonal desserts include pavlovas, often paired with seasonal fruits and our tangy fruit coulis, creating a deliciously refreshing light dessert, perfect for warm days. Another money-maker is the coffee and cake deal. This is a tried-and-true method for a reason, with consumer research telling us that consumers are looking to get ‘more’ out of their eating experiences, expecting perceived value for money and indulgence. It’s the perfect way to feature your summer selections and get your customers spending more.
Take advantage of this summer to refresh your dessert menu and infuse it with fresh, seasonal flavours that will resonate with your customers. By embracing seasonal ingredients, offering limited-time specials, and collaborating with a reliable wholesale dessert supplier, you can keep your dessert offerings exciting, high-quality, and profitable throughout the season.
by InSeason Team 
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